THE DOUBLE M PROJECT
FOR BUSINESSES TURNING OVER $2M TO $20M
COURAGE. CLARITY. CONFIDENCE.
Most growing businesses have a leak they cannot see. It is not a cashflow problem or a sales problem. It is a marketing strategy gap sitting inside your positioning, your messaging, or your go to market approach. We run a revenue diagnostic to find it, then build the strategy to seal it for good.
BOOK YOUR FREE REVENUE DIAGNOSTIC →
3
Places revenue silently leaks
from a growing business
$2M
Minimum revenue where
strategy gaps cost the most
90%
Of stalled growth traces back
to a marketing strategy problem
2
Ways to work with us
sprint or ongoing retainer
Most businesses do not have a revenue problem. They have a strategy gap and until it is diagnosed, every dollar spent on marketing, ads, and salespeople is working against itself.
WHAT IS A REVENUE DIAGNOSTIC?
A revenue diagnostic is a structured deep dive into your business to find exactly where and why revenue is leaking. Not in a vague "your marketing could be better" way. In a specific, fixable, strategic way.
We look at who you are targeting, how you are communicating your value, and whether your commercial model is built to grow. In almost every case the leak is in one of three places and once you can see it, fixing it becomes straightforward. The result is clarity on what to stop, what to fix, and what to double down on so your budget, your team, and your energy are all pointed in the right direction.
THE THREE REVENUE LEAKS
Revenue leaks rarely show up as a single bad month. They show up as growth that stalls, deals that do not close, and marketing spend that does not convert. They almost always trace back to one of these three gaps.
01
You are targeting the wrong people or your market has not been properly validated. You are spending time, money, and energy chasing customers who were never going to buy while the right ones do not know you exist.
Sound familiar? Leads come in but rarely convert. Your best clients came through referrals and you cannot replicate it.
02
You cannot clearly explain what you do and why it matters. Not on your website, not in a pitch, not in a single sentence. If people do not immediately understand the value, they do not buy.
Sound familiar? Explaining what you do takes several minutes. Prospects say they will think about it and then go quiet.
03
Your channels, pricing, and sales process are not working together in a commercially sound way. Revenue is inconsistent, hard to predict, and impossible to scale no matter how much effort goes in.
Sound familiar? Some months are great, others are inexplicably slow. You cannot say which marketing activity actually drives revenue.
HOW WE GROW YOUR REVENUE
We do not guess. We diagnose, build, and implement in a clear sequence so you always know where you are and what is coming next.
01
We start by understanding your business, your market, and your numbers. We identify which of the three leaks is your primary constraint and why. This is where most businesses get their first real clarity on what is actually going wrong.
02
Once the leak is found, we build the marketing strategy to fix it. Clear positioning, a compelling value proposition, and a go to market plan that is commercially robust and built to grow revenue, not just generate activity.
03
We work with you in a focused sprint or as your ongoing senior marketing lead to put the strategy into action, align your team, and build the commercial engine that grows revenue consistently.
WORK WITH US
Whether you need fast answers or ongoing strategic leadership, there is an engagement model that fits where you are right now.
FAST START
A focused revenue diagnostic and strategy engagement. We identify your primary leak, map the cause, and hand you a clear strategic roadmap to fix it. No long term commitment required. Perfect if you want answers fast before deciding on next steps.
ONGOING
Get a senior marketing lead working inside your business without hiring a full time employee. This is for businesses that need serious strategic thinking and ongoing direction but are not ready to bring someone on full time. We work with you part time or on a project basis, embedded in your team, owning strategy and driving commercial performance month to month.
WHO WE WORK WITH
When revenue stalls, the instinct is to do more. More content, more ads, more outreach. But if the foundation is broken, more activity just burns more money. The businesses we work with have already tried that. They are ready for a different approach.
"If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions."
— Albert Einstein
A revenue diagnostic gives you the visibility to make decisions with confidence rather than guesswork. That is where real, sustainable growth begins.
Courage to find it. Clarity to fix it. Confidence to grow.
WHO IS BEHIND THE DOUBLE M PROJECT
The Double M Project was not built in a boardroom. It was built from two decades of being in the room where the decisions get made.
Margaret has spent over 20 years working on some of the world's most recognised consumer and multinational brands, businesses worth hundreds of millions of dollars, learning from the best commercial minds in the industry and seeing firsthand what separates businesses that grow from businesses that stall.
The patterns she saw at the top end of town are the same ones she sees in growing businesses today. The problems are not different. The resources are. Most founders and business leaders are sitting on real potential but without access to the kind of senior marketing thinking that the big end of town takes for granted.
That is what The Double M Project exists to change.
After years building and scaling brands at a global level, Margaret made a deliberate choice to bring that thinking closer to home. To work with the businesses that need it most. The founders putting everything into something they believe in. The leaders who know their marketing is not working but cannot see exactly why. The growing businesses who deserve the same calibre of strategic thinking that used to be reserved for companies with multimillion dollar marketing budgets.
This is not charity. It is a belief that the best ideas, the best strategy, and the best commercial thinking should not be gatekept by company size.
Courage. Clarity. Confidence.
MARGARET
FOUNDER, THE DOUBLE M PROJECT
GET STARTED
Leave your details below and we will be in touch. Or jump straight in and take the free revenue leak quiz to find out which of the three gaps is costing your business the most.
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THE DOUBLE M PROJECT
COURAGE. CLARITY. CONFIDENCE.
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